question 3 Digital Communication and fluencies

Digital Communication and fluencies


The social economy: Unlocking value through social technologies
The benefits and risks of social technologies are determined by how it is used, for what, how will it help and by who uses it. The means of social technology to everyone in the world is to help them at whatever they want or seek to find out, technology is not a bad thing although people uses it for malicious attempts. There benefits and risks of social technologies for individuals, corporate and communities can differ because of the consumption.
For individuals:
Risks:
⦁ People’s privacy get invaded.
⦁ Cyber-bullying.
Benefits:
Individuals are able to communicate with their family and friends. Social technology allows individuals to gain access to the latest news as well as the access to create opportunity for themselves, and also be able use it to create an online profile which can promote their personal trait and likes.
⦁ Individuals gain the access to information, internet allows individuals to get any information they want very easy and quick through the use of gadgets. Mostly South Africans uses the News 24 to get the latest news that is buzzing around the country.
⦁ Improved communication, mostly South Africans uses Skype to video chat with the family or friends out of the country.
⦁ Convenience in education, it is discovered that South Africans recently have been using technology to enhance their education through the use of online education, e.g. in 2015 the department of education introduced the e-learning for Grade 12 learners with the aim to better the education system in South Africa.
For corporate:
Risks:
⦁ Corporate are/ can be easily criticized by the people’s opinion online (internet) which can lead to bad publicity.
⦁ The corporate information can be hacked and be leaked to the public which can lead to a decrease of customers, suppliers and investors.
Benefits:
Corporates that uses technology have a competitive advantage over their competitors. Corporates have faced changes through the use of social technology which had a fundamental change on the business sales, customer services, staff recruitment, internal communications and public relations. These changes made entrepreneurs to create successful business on their own terms.
⦁ Brand health, measures attitudes, conversation topics and emotion around the brand. Social technology is used to identify risks or opportunities related to the brand, new product launches, product and service issues, executive changes or macroeconomic changes.
⦁ Marketing optimization, using social technology can make the most of marketing strategies, advertising tactics and budgets to be more efficient.
⦁ Generates revenue, using social technologies can make business to better understand their customers and customers attitudes and behaviors throughout the buying cycle and also to the extent where they generate better profit.
⦁ Operational efficiency, using social technology can reduce risk and operating expense while engaging and retaining employees. This can monitor employee risk and to find more cost-efficiency ways of performing business functions.
⦁ Customer experience, by the means of using social technology can improve the relationships with customers across the country.
⦁ Innovation, by the means of using social technology business can uncover their products and services risks, as well as making an increment and finding new opportunities.
For communities:
Risks:
⦁ Social technology can make communities to be easily influenced negatively on the use and also make people to engage at illegal attempts such as; hacking other people, making piracy stuff, and attempt phishing.
Benefits:
Social technology can help communities to discuss matters that need to be solved, they can talk about certain problems that are impacting them to raise the awareness and also to collaborate as a society to bring about solutions to those problems and addressing to the public in order to be solved.
Conclusion
Through the significant applying of the digital communication and the fluencies, individuals, corporates and communities will have a safe use of the internet and which will increase the number of South Africans who can trust and use the internet in a safer way which will result in an efficient and appropriate communication among themselves.